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Tools28 August 2026

Why Likes and Comments Are Irrelevant

Daniel Priestley

Recent social media algorithm updates have shifted focus away from vanity metrics like likes and comments toward deep content understanding. Creators and marketers must now prioritize creating genuinely relevant content for targeted audiences rather than gaming engagement tactics.

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For years, the way to win on social media was simple. Get likes. Get comments. Game the engagement. Not anymore. Since March, the algorithm no longer cares how many people liked or commented on your post. It now reads the actual content, understands what it's about, and finds the exact people who would genuinely be interested in it. That changes everything about how social media works and what you should be focusing on. #socialmedia #contentmarketing #entrepreneur #LinkedIn #marketing

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